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I've been working with Maud for four or five years, and she feels like a partner in my business. She's in charge of all my social media, and we brainstorm...
I hired him to help with my artist website and he was great. We met up and he talked me through, very collaboratively, what I wanted for my website, what...
Frequently Asked Questions
Most offer end-to-end digital marketing: SEO, PPC/Google Ads, paid social, content and email, plus brand strategy, creative, conversion rate optimisation and analytics. Many also deliver market research and local PR. Ask whether they can produce native Spanish and Catalan assets while keeping strategy and reporting in English.
Prices vary by scope, channel and seniority. Typical benchmarks: monthly retainers for SMEs range €800–€3,000; PPC management is often 10–20% of ad spend (with minimums); freelancer day-rates run €300–€700. Rates are set by each provider, agreed and paid directly with them, and aren't publicly listed.
Request case studies with Barcelona or Spain results, talk to client references, and verify independent reviews. Check certifications (e.g., Google Partner), reporting cadence, and clarity on KPIs and ownership of ad accounts. A small paid discovery or pilot project can validate fit, communication and performance.
Yes - local insight reduces wasted spend. Validate personas, language preferences (Spanish vs Catalan), purchasing habits, competitor positioning and price sensitivity. Many agencies offer rapid research sprints, social listening and test campaigns to de-risk launch and tailor creative to Barcelona's neighbourhoods and media channels.
Many Barcelona teams are bilingual or multilingual. Confirm they use native copywriters for Spanish/Catalan, not just translation, and that tone and cultural references are localised. Keep strategy, approvals and reporting in English, with a glossary and style guide to ensure consistency across languages.
Paid search and social can produce leads within days, with optimisation maturing over 2–4 weeks. SEO and content typically need 3–6 months to compound. Set realistic milestones, agree KPIs by channel, and review early indicators (CTR, CPC, lead quality) while longer-term metrics build.
Focus on cost per acquisition, return on ad spend, qualified leads or sales, and customer lifetime value. Add local KPIs: WhatsApp clicks, call-tracking, store visits, and Google Business Profile actions. Monitor organic visibility for Spanish and Catalan queries, plus on-site engagement and conversion rate.
Ensure GDPR-compliant tracking, cookie consent and data processing terms. Email marketing requires valid opt-in under Spanish law (LOPDGDD), and influencer or promotional content must include clear disclosures. Confirm invoices meet Spanish VAT 'factura' requirements if you're a company, and that analytics respect consent choices.
Yes. Most agencies onboard via video calls, share plans in English, and run sprints using collaborative tools, while using WhatsApp or phone for quick updates. In-person sessions help for shoots or local partnerships, but robust reporting and accountability should not depend on physical meetings.
Compare scope, deliverables, timelines, and what's included versus paid media budgets. Check reporting frequency, language versions, cancellation terms, and who owns ad accounts, creatives and data. Be wary of unrealistically low fees; value clear KPIs, senior involvement and a plan tailored to Barcelona's market.
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Dos and Don’ts to choose the right Marketing solutions as an Expat
Winning strategies: dos and don’ts for selecting the right marketing solutions
Select service providers who demonstrate clear and consistent communication throughout the marketing process. This helps ensure understanding of strategies, goals, and adjustments, leading to more successful outcomes and effective collaboration.
Choose providers who take the time to analyze your business and create custom marketing strategies that align with your unique goals. Tailored approaches often lead to better performance and meaningful engagement with your target audience.
Investigate the track record of potential service providers. Opt for those with documented success in enhancing business visibility and engagement through previous client experiences, ideally those that can showcase measurable outcomes.
Select providers who demonstrate a commitment to ongoing support, such as regular check-ins and updates on strategies. Building a long-term partnership can ensure your marketing efforts evolve alongside your business needs.
Ensure you fully grasp the provider's marketing strategy development process before hiring. Many reviewers emphasized effective communication and clarity. A lack of transparency may lead to uncertainty in project goals and results, ultimately hindering your marketing success.
Selecting a marketing provider without relevant industry experience can lead to misguided strategies and wasted resources. Reviewers highlighted the importance of specialized knowledge in achieving effective campaigns, as tailored approaches yield better results.
Failing to prioritize a provider's communication style can adversely affect your project. Many reviews underscored the success of ongoing dialogue and check-ins. A lack of consistent updates may leave you uninformed about your campaign's progress and outcomes.
While first impressions matter, make sure to dig deeper into the provider's track record and client feedback. Several reviewers mentioned their initial uncertainty transformed into satisfaction after further interactions. Always seek comprehensive insights before making a commitment.
Selecting the ideal marketing solutions provider is crucial for fueling your business growth and ensuring impactful engagement with your audience. By adhering to these dos and don'ts, you'll be well-prepared to find a provider who not only meets your specific needs but also fosters a successful partnership built on transparency and results. Remember, the journey of effective marketing is not just about immediate gains; it's about cultivating long-term relationships that can adapt and thrive alongside your evolving business goals. Choose wisely, communicate clearly, and watch your marketing efforts flourish.


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